Fashion’s Newest Muse: YouTubers
Here at The Edge we are always looking for the freshest style and our favorite YouTubers never disappoint! From haul’s to “Get Ready With Me” videos, these vlogger’s are influencing the fashion culture with their #outfitgoals. Influencers have begun to take over society’s newest fashion steals as well. Who inspired the teddy bear coat trend this season? None other than a YouTuber!
OLIVIA JADE
With a mom like Lori Loughlin, Olivia Jade is nothing but amazing! She just recently launched a fashion line with Princess Polly, Olivia Jade x Princess Polly. Needless to say, their sales have since skyrocketed. This online Australian Boutique has the coolest clothes, not to mention free shipping and a 15% student discount! Olivia gushes about pieces that mesh “classic elegance” and “tomboy street style” all in one and we couldn’t agree more. The Edge will be eagerly waiting for her December release with Princess Polly.
MAGGIE MACDONALD
This influencer embodies athletic and trendy with her aesthetic. Starting her channel last year, Maggie’s reach has blown up! Gaining almost 150,000 subscribers in one year, this girl has garnered a huge following among social media. Her most popular videos are her “Current Obsessions”, and honestly we can’t get enough of them! As soon as Maggie hauled her I AM GIA Pixie Coat, everyone on campus was wearing replicas of the furry teddy bear coats. Maggie was smart for styling this jacket because it oozes comfort and coolness. Make sure to follow this YouTuber to be in the loop for the newest trends before all your friends get them.
DANIELLE CAROLAN
Danielle Carolan is the positive hard working babe we all aspire to be. She puts her well earned money to good use as she enjoys adorning herself with luxury designer items. This female currently has every subscriber hooked on Gucci. When Danielle started wearing her Soho Disco Bag, as pictured above, the internet blew up. Now every girl wants to wear the same Gucci belt as this YouTuber.
KATY BELLOTTE
This Elon University alum wears the most coveted pieces from every fashion collection available. One brand that she continues to support is Free People. Sporting iconic plaid dresses like the one above, Katy Bellotte shines through her outfits and inspirational videos. Once Katy started tagging Free People in her posts, it was a necessity for everyone to have the same creative accessories and eye-catching pieces.
TESS CHRISTINE
Dabbling with fashion, vlogs, and travel videos, Tess Christine is the ultimate “it girl.” This boss babe pulls off the cutest ensembles and somehow has time to still travel the world with her adorable husband and best friends. At 2.4 million subscribers, many people look to her for outfit inspiration. Tess loves to work with many different brands, and Verge Girl happens to be one of the lucky few. Verge Girl carries hot clothes that follow a chic European vibe. Since Tess is a girl on the go, Verge Girl is the perfect boutique for the gals who do it all! She picks up ultra suave slip dresses and floral tie front tops that accentuate her favorite look. We can’t wait to see what new brand she discovers next!
If you take any inspo from these influential Youtubers, make sure to tag us @theedgemag!