This Just In: The UK Fashion Awards Has Gone Digital

This December, celebrities and fashion fans alike will tune in to the British Fashion Awards because the event is being held online. Yes, the entire awards show is virtual, and if you’re curious about what it entails then keep reading!

Why is the event online?

At this point, you’re tired of hearing the word pandemic but it continues to affect everyday life regardless. Research points to large gatherings as a source of spread for the virus and The British Fashion Awards is no exception. So, to avoid a potential outbreak, the event is downsizing. 

What does this mean?

Awards will still be a major component of this event but only for select designers and fashion houses with noteworthy responses to the outbreak. Remote interactions have changed everyday apparel and the outbreak, itself, has barred labels from holding events. Those labels who have incited change through their reach, are contenders for these awards. 

Will I see my favorite labels?

The award focuses on inclusion and progression. Designers and labels cannot rely on popularity, alone, to guarantee their recognition. 

No matter whether the UK Fashion Awards is remote or in-person, it addresses the ideas that strengthen the fashion world and that deserves *major* applause.