Breaking Down Influencer Viviane Audi's Platform

Viviane Audi is by far my favorite influencer of all time. Her simplicity and realness shine through every post on her account, even ads, and partnerships. I truly think I just want to be her best friend because of endearing personality, but her style rocks too. Unlike Danielle Bernstein (who of course I also love), Viviane wears clothes I could actually see myself wearing in my everyday life in college. 

I think it’s important to learn a little bit about my new best friend Viviane before truly understanding her style and platform. Viv (can I call her that??) is a 27-year-old single girl living with her parents in New Jersey, making Instagram her full-time job after realizing nursing wasn’t for her. One of the things I actually admire most about Viv is how she opens up about living with her family because it just makes the most sense for her right now. I think people have this idea that influencers are this mega-rich, famous, people, but it feels so easy to relate to Vivianne which makes following her style and life all that more enjoyable. 

Now for the good stuff...breaking down her style!

Vivianne has the MOST effortless style I’ve ever seen. She knows the audience she’s appealing to, and she works with it. Vivianne’s go-to look is denim. You’ll find her rocking the most flattering denim from Zara, Urban, Abercrombie, Agolde… really anywhere you could picture a 20-something shopping. And best of all, all of these brands are in a broke college student’s price range! Viv will pair denim with a basic white tee and make it look like the most fashionable outfit you’ve ever seen. 

And my favorite thing about her style right now is the jackets she pairs her denim with. And of course, they are all super affordable as well! There’s nothing crazy about her layering-everything is easy to copy which is why her account is the perfect source of inspo. Her jackets fit perfectly over her Abercrombie jeans, Zara tee, and pairs perfectly with an Amazon tote. 

Viv is also super realistic-oftentimes you’ll see influencers only wear a certain piece once, which is just crazy. I wear my favorite jacket almost every day in the fall-and so does Viv! But, she’ll make the outfit look completely different. 

Viviane also gets super real about mental health and how her outfits can change with her mood. She’ll post stories on a dreary Monday morning in a huge oversized sweatshirt, and even though she still looks so cute, she’s being real with herself and with her followers. 

Ugh, can you tell how much I love her?? The very best thing about Viviane’s account is her activeness. She posts links, discount codes, Tiktoks, try-on hauls, every single day. 

So, if you’re not following her by now-I don’t know what you’re thinking!