Experiencing Bachelorette Withdrawals? Shop their Clothing Lines
While The Bachelor filming of Season 16 with Claire Crawley is put on hold until COVID 19 is under control and it is safe to begin production, you may be experiencing some withdrawals from Bachelor Nation and the weekly drama. In the meantime, to get our much needed dose of Bachelor, we can explore how previous Bachelorettes use the publicity from the show in the business world—particularly our favorite, the fashion world!
Kaitlyn Bristowe (Season 11), Joelle Fletcher (Season 12) and Becca Kufrin (Season 14) are all post- Bachelorette successes. When the cameras went away and life returned to somewhat normalcy, these women worked to develop their personal and unique brands. JoJo created an upscale fashion line called “Fletch,” while Becca tapped into the athleisure market with her line “B The Label,” and Kaitlyn reflected her fun and spunky personality through creating “Dew.”
JoJo “Fletch”
“Fletch is all about fitting one's personality and mood—from feeling bold and empowered to feeling feminine and flirty,” the website explains. The clothes in this collection are so versatile and cute. They definitely have more of a girly look, but there are also some transitional pieces perfect for both day and night time looks.
Becca “B The Label”
Becca says, “I created B the Label as a brand to empower women to look and feel their very best without having to invest much time, money and effort into a wardrobe.” Becca definitely has the comfy-cute look down with her new line!
Kaitlyn “Dew”
There is truly a scrunchie for everyone in this line—from subtle, simple colors to shimmer and sparkle. With this fun line, Kaitlyn helps us fix messy hair days and show some personality through accessories.
ABC’s The Bachelorette gives these women a chance to find their life partner, and it gives us great TV, obviously. But beyond the basic goals of the show, it gives contestants the resources and platform to achieve things they’ve probably always wanted to do but didn’t know how to. Or maybe it gave them the confidence and inspiration to think of something new and just go for it, like JoJo, Becca, Kaitlyn and so many others have!
Explore these brands and more and let us know what you think—until we see what’s in store for Claire on her season! If you have any of these ladies’ pieces, make sure to tag us @theedgemag to be featured.