Beauty Counter: The Rise of Clean Beauty
We’re all about taking care of ourselves in 2022. Especially skincare. Did you know that skin is your largest organ? We need to protect it, treat it with care, and Beauty Counter is just the company to do it! BeautyCounter was founded in 2013 in California by American entrepreneur, Gregg Renfrew. BeautyCounter wants to move to a future where all beauty is clean beauty, and the products we put onto our skin are safe. They hope to get safer products in the hands of everyone, and advocate for creating cleaner beauty.
Beauty Counter offers a wide range of products from makeup, to skincare, hair products, and sunscreen. Now how do we know all these products are safe and clean? Well, ever since Beauty Counter’s launch in 2013, they’ve set the highest standards for safety in the beauty industry. They curated the ‘The Never List’ which is an assortment of 1,800 questionable and harmful ingredients that are never used in their formulations. Even after all this, BeautyCounter then makes sure that they assess every ingredient in their products against their strict safety standards, to make sure they’re giving customers the safest products. Going even above and beyond, all of their packaging is sustainable and BeautyCounter is very conscious of their environmental footprint.
We at the Edge are so impressed by BeautyCounter and how conscious they are about their products to push for a healthy beauty world. It’s remarkable to know we have products that aren’t harming our skin, but also keeping our skin healthy for the many adventures life brings our way.
Not only are the beauty products incredibly clean, they’re also beautiful, stylish, and trendy. From a wide range of cleansers, moisturizers, face oils, makeup products, and hair care, you have an abundance of clean products at your fingertips.
Here are some of The Edge’s current favorite products at Beauty Counter:
‘Beyond Gloss’ in the shade ‘Quartz Shimmer’ $32
The most beautiful, clear, and sparkly lip gloss that goes with any look. It’s perfect for a subtle but shiny lip look, or perfect to shimmer up matte lipstick!
A gorgeous, pink toned palette with the perfect combination of lights, darks, and sparkles. You can easily curate a beautiful, fall look with this palette.
‘Counter + Charcoal Facial Mask’ $54
This mask if life changingly amazing, the nutrient rich kaolin clay and activated charcoal purifies and balances the skin so beautifully leaving you with clean and soft skin.
‘All Bright Brightening Facial Oil’ $76
Okay this one is definitely on the pricier side, but it’s an amazing product designed to boost, brighten, and hydrate your skin. Leaves you with a sleek and glowly look!