Is Abercrombie & Fitch Trendy Again?

We all remember our glory days of wearing Abercrombie & Fitch t-shirts to show off how cool we were to our middle school friends. And now, it seems as though history is repeating itself. Well, maybe not exactly. But for a while, Abercrombie & Fitch was NOT a brand you wanted to support. That is, until they had a change of heart and, you know, caught up with the times.

A&F is making a comeback into people’s closets, so let’s see if A&F is really becoming trendy again. 

First off, let us not forget the *scary* past of A&F. The Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch exposed A&F for corrupt CEOs and racist apparel. The amount of scandals the brand endured is scary, but after their recent major rebrand, it seems like the public is willing to give them a second chance.

A&F has moved away from the preppy “popular kid” aesthetic to a more sophisticated look with refined basics. It’s giving maaaaaajor Aritzia vibes, we at The Edge are here for it. We’re also happy to see the brand is evolving and continuing to crank out clothes we wanna wear. Ah, our 13-year-old hearts are warm. Here’s some of our favs we found for the season. 

Jeans

Recently, we’ve been noticing the jeans from Abercrombie getting ALL the hype. Honestly, as they should. These jeans are relatively affordable for good quality bottoms and there’s a ton of styles, too. These high-rise jeans are absolutely perfect for the fall and winter seasons, and they come in NINE colors. How can you not love that?! Just take a look at their pant selection on their website, and you’ll fall in love just as fast as we did.

Basic Bodysuits

OMG. These body suits are to die for. This corset sweater bodysuit we found is simply *chef’s kiss* and will be in our carts for the holiday season. This bodysuit also comes in five colors so if you see us buying all of them—no you didn’t.

BUT WAIT—THERE’S MORE! This bodysuit is a dupe for the classic Aritzia contour bodysuit, but you get two instead of one! We are SCREAMING. The two-pack of bodysuits is $90 all together, compared to one Aritzia bodysuit for $60. It’s a great investment if we do say so ourselves. 

Accessories

Last but certainly not least—accessories. We cannot get through the fall and winter months without accessorizing, and A&F has it all.

We’re all familiar with the bucket hat at this point, and this Sherpa bucket hat is such a cute addition to any outfit. We will definitely be purchasing this for the winter.

We are in LOVE with this cute little purse they have on their site right now. It gives the essence of a moon bag, which is a fall favorite of ours! Check out this article to see more of our favs.

Finally, the cherry on top of all the pieces we found on their website were these scarves. We are once again screaming over these Acne Studios scarf dupes that are literally a FRACTION of the price. 

So, we’re officially re-obsessed with Abercrombie & Fitch. Hopefully they continue to move their brand in the right direction, because we’re loving where it’s going. 

Tell us what your favorite piece from A&F is @theedgemag!