MOTHER Knows Best
Determined by denim, Lela Becker and Tim Kaeding founded MOTHER in 2010, an LA-based boutique brand notorious for their indie-inspired jeans tailored for many. MOTHER embodies the ‘70s California lifestyle of being spontaneous and spunky.
MOTHER’s name defines endless love and teenage rebellion, duality at its finest. After piecing together colors, styles, rounded edges and fonts for eight months, the lookbook continued telling its ‘70s story. The name MOTHER clicked after the founders reflected on their relationship with their mothers and what they wore, who they hung out with and how they got in trouble.
After MOTHER was named, the styles needed tags. The founders continued their story and named the jeans after phrases you might’ve been called growing up: The Runaway, The Looker and The Outsider, all names that represent nostalgia.
“We stand for having fun, and not taking yourself too seriously.”
You can find MOTHER jeans on their website https://www.motherdenim.com, select boutiques across the U.S., Neiman Marcus, REVOLVE, Saks Fifth Avenue and more.
100% of MOTHER’S denim products are made within a 14-mile radius of their design studio. MOTHER’S local production reduces their carbon footprint by limiting freight transport. The brand’s mission statement and product quality make this company the frontrunner of denim.
What can we say? MOTHER always knows best!