Beauty Tech: What is it?

Technology is becoming such a large part of our lives, so it’s important that products and brands stay up to date. Beauty Tech is providing makeup that dips into the technology of the future.

By combining artificial intelligence (AI) and augmented reality (AR) for a virtual makeup try-on experience, and also using many well-known brands, this technology is changing the beauty industry. Beauty Tech is removing any need for in-store shopping for makeup from now on.

Before Beauty Tech, there wasn’t a way to try on makeup through your phone or computer. You could edit a photo and add makeup, but it was never with a specific brand. Beauty Tech is important to our future because it allows for a very personalized experience without needing human contact or conversation to purchase products.

Beauty Tech is able to give each individual a personalized shopping experience due to the data it collects from the products you like, your skin color, and other algorithms. It can build a shopping cart that will hopefully suit all your desires. The data collection will also produce regimens for the products you have chosen to show you exactly the best way to use them.

Beauty Tech has also ultimately increased sales in the makeup industry. Due to Covid-19 and lack of in-person shopping lately, many makeup stores have taken away the ability to swatch products in person, as well as no longer offering free samples in an attempt to follow Center for Disease Control (CDC) guidelines.

Beauty Tech doesn’t have these problems. Trying on a face full of products from the comfort of your home is a major step for makeup and consumerism as a whole. The new technology makes purchasing makeup more comfortable and stress-free for those who would have never considered online shopping before.

Makeup has become a huge part of modern culture in many ways. People use makeup as a form of expression; some would even call it a form of art. Makeup is also used on a personal level to give someone more confidence, to add another layer to natural beauty or to do something more extravagant to stand out. Beauty Tech is going to add a whole new layer to the world of makeup and we at The Edge are so excited to see where it will take us and the community.