A NYFW Fairyland

Every girly girl's dream is to dance around in the ruffled floral pink magic that LoveShackFancy brings to life in all their pieces. LoveShackFancy's creative director and founder Rebecca Hessel Cohen finds a way to embrace her feminine, fabulous and fanciful motive behind LSF in every item, storefront and event hosted, leaving followers wondering what will happen next. In place of a traditional runway show or model-staged gallery, LSF added their sparkle to the NYFW galore with a pastel palette and pastry-filled garden party.

Dressed in dreamy pastel and floral silhouettes, you could find LSF's first-class guests like Kit Keenan, Brigette Pheloung, Lauren Wolfe, Hannah Meloche, Ellie Thumann and dozens of others celebrating the spring/summer 2023 collection at SoHo's Ladurée.

Not only were the guest's celebrating the collection, but the models were mixing and mingling throughout the party while showing off the newest LSF pieces.

Cohen expressed in an interview with "The Zoe Report" that "the LoveShackFancy girl is not the garden peasant girl vibes she was before. We're now saying she's re-emerged into the city life." Continuing the feminine aesthetic, different embellishments, fabrics and silhouettes will have their chance to shine. But don't worry, LoveShackFancy's trademark color—pink—will still be center stage.

New York Fashion Week is only one of many bucket list items the brand is checking off. Since its launch in 2013, LSF has taken over the country by storm. Opening 14 stores across the country and the 15th store in Scottsdale, Arizona this fall, LSF also has a department store and e-retailer presence. As a result, LSF's net sales skyrocketed by roughly 125% from 2020 to 2021.

It's safe to say that LoveShackFancy has significantly marked the fashion industry, and we at the Edge can't wait to see what they release next!