Green Cosmetics: The Jump Towards Sustainable Beauty
Shopping and staying up to date with the latest sustainable beauty products isn't an easy task. Knowing what is actually clean and green throughout the makeup industry is no joke. So, what's better than having a 2022 sustainable beauty guide at your fingertips?!
While many women are involved with particular beauty brands and keep up with the latest trends, not all women know exactly where the products they love are going after use. Most of the everyday beauty products that we at The Edge know and love are packaged in plastic. Products like lipstick, concealer, foundation, brushes, powder and many more are all packaged with materials that will harm the planet. Packaging, plastic pollution, microbeads, animal cruelty and deforestation are only a few ways in which beauty brands are harming the environment. Only about nine percent of the plastic being used is recycled or thrown out properly.
This calls for consumers to take matters into their own hands. It is said that 76 percent of product-loving customers are beginning to look at the beauty industry differently. The goal of supporting the environment—even in the smallest ways—can help in the long run. Many brands and influencers have begun to partner up to spread awareness on this issue. Using influencers’ platforms to educate their followers on this issue is a great tactic to promote sustainable use for beauty. As promotional material is being sent to influencers across the world, many have expressed their worry and concern for the world around them. Many brands have made it their goal of 2022 to switch to more sustainable packaging, all while giving customers the products that they know and love.
Even though the bottles themselves are a large problem, imagine what is on the inside.
Sephora has made huge strides to create a section where customers can shop for only the clean and sustainable products that they love. Sephora's clean skincare section promotes “feel good formulas bursting with powerful ingredients for glowing skin,” allowing their audience to not only look their best, but feel their best, too. Sephora’s top five sustainable beauty brands include First Aid Beauty, Youth To The People, Kosas, The Outset and Tatcha. These five beauty brands have made it their mission to help you look like your best self while still protecting the planet we all know and love. Beauty stems from within, but what is better than clean, reliable products that you can trust!