The OUAI to Hair Care
Here at The Edge, we understand the importance of hair care.
Investing time and effort into your hair care routine is not just about aesthetics — it's about self-care and nourishing your overall well-being.
OUAI promotes exactly that.
The name “OUAI” means “yes” which reflects this brand’s mission to fight against unrealistic and damaging beauty standards. It is perfectly fine to say yes to embracing imperfections! Or the idea to promote confidence in our natural beauty through their hair, body, and fragrance products.
At The Edge, we feel what sets them apart from other brands is their efforts to connect to consumers.
Founded by the celebrity hairstylist Jen Atkin, the base of this brand is focused on listening to consumers to hear what they want from their products. OUAI uses its growing platforms and community "OUAI OBSESSED" to give a space for conversation and acknowledge our opinions, ideas and wants.
“FIND YOU OUAI”: Distinguishing the products best fit for your hair type, issue or goal can be extremely difficult. Especially when you’re exploring new products and find yourself staring at the hair section for what feels like forever.
We understand how overwhelming it can be.
To help ease the stress, OUAI provides a quiz directly on the website. The quiz helps identify your hair type and goals, then builds a hair care routine with their product recommendations.
They show that clean, cruelty-free, and eco-friendly brands are so in.
OUAI is moving towards sustainability with the use of natural ingredients, recyclable materials, and refillable options for some of their products.
It's already overwhelming enough to build your hair care routine, so we've highlighted some of our favorite OUAI products.
Hair Oil: This eliminates frizz, smooths your hair and is known for heat protection.
Shampoo & Conditioner: These come in many styles, including the fine, medium and thick hair type options.
Detox Shampoo: This is a clarifying shampoo that removes build-up and dirt with deep cleanse.
Fine to Medium & Thick Hair Treatment Masque: This hydrates, repairs damage and fights frizz in your hair.
Will you add these to your routine? Let us know what you think!
xoxo @theedgemag