Color Theory — THE EDGE

When choosing what pieces to incorporate into our wardrobes and outfits, it’s important to keep colors in mind. Color plays a significant role in our style; it has the power to influence perceptions, behavior, mood and personal identity. Color is a critical element of style and a tool we can use to our advantage. So let’s dive into the connection between color and psychology to help you choose an outfit that makes you look and feel powerful.

What is Color Psychology?

Color psychology is the study of how colors influence behavior, emotions and perceptions. Colors are considered one of the most powerful tools to convey certain feelings and ideas, so when we intentionally incorporate them into our style, we have the ability to tap into the subconscious of ourselves and others.

How to Use Color to Our Advantage?

To strategically use color to influence how we feel and how others perceive us, we must use them in the right ways. Each color has its own psychological impact — keep reading to learn more!

Red

Signals leadership, is often associated with romance and exudes passion, energy and confidence. Although sometimes contradictory, the basis of red is a strong emotion. Wear red when you want to feel bold, stand out in a crowd or create a powerful presence.

Blue

Promotes calmness and signals trustworthy authority. Wear blue for confidence! It’s perfect for a job interview or any sort of stressful situation.

Yellow

Is energizing, optimistic and creative. Although yellow can often be associated with communication markings and tools, it is also associated with the sun. For this reason, we feel warmth and joy when we see yellow. Wear yellow during your day-to-day life for a pick-me-up, or to a happy event like a summer wedding.

Black

Showcases power and is often associated with seriousness and intelligence. Wear black to feel strong, specifically in environments where you want to exude sophistication or assert authority.

Fashion is a tool used for expression to create a connection with yourself and those around you. By using color psychology and implementing these tips into your wardrobe choices, you can communicate intentionally using something as simple as style.