Matcha Madness: Is it Worth the Hype?

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If you’re anything like us at The Edge, you’ve probably noticed more and more college students walking around with a matcha in their hand instead of the usual iced coffee. But what is matcha and why is it becoming so popular? 

Matcha is a type of Japanese powdered green tea made from the grounds of the Camellia sinensis plant, which gives the drink its distinctive green color. Matcha is special because of the way it is prepared: the vibrant green powder is whisked into hot water, instead of being steeped like traditional tea, to create the frothy, nutrient-packed beverage we have all come to recognize. Thanks to matcha’s rich antioxidants, brain boosting functions and anti-inflammatory effects, the drink has become a favorite of health fanatics everywhere. From photo worthy aesthetics to health benefits, it’s easy to see why matcha is giving coffee a run for its money. If you’re thinking about switching to a coffee alternative, we’re here to help you decide if matcha deserves a spot in your daily routine. 

Matcha is loaded with powerful antioxidants called catechins that help lower blood pressure and cholesterol levels. The green drink is also rich in polyphenols and Rutin that contribute to better immune system function, enhanced Vitamin C absorption and has anti-inflammatory properties. The combination of these antioxidants can improve your heart health, gut health and overall physical wellness, making matcha more than just a pretty drink. 

Coffee is loved by college students for its high level of caffeine to get us through all-nighters and give us an energy boost during our long days. While matcha has significantly less caffeine than a cup of coffee, it has been shown to strengthen concentration and alertness. The drink contains L-theanine that avoids the dreaded midday caffeine crash, and has been connected with greater brain function and stress reduction.  

So is matcha perfect for your routine?

The best time to drink matcha is in the morning or in the afternoon for extra energy, so if you find yourself tired in the morning or sleepy midday, then matcha is for you. The drink is best if you’re looking for sustained energy throughout the day, so if your days are long or you need long-term energy, go ahead and make the switch. Last but not least, if you’re looking for a health conscious way to intake caffeine, matcha might be your match because it can be incorporated into many foods including smoothies, muffins and even overnight oats. 

While its earthy flavor may not appeal to everyone, there’s no doubt that the matcha craze is here to stay. Whether you’re chasing a new caffeine fix, looking to boost your wellness or ready to switch things up, matcha is a coffee alternative worth trying. Its impressive health benefits and versatility in both food and drinks make it more than just a trend —it's a lifestyle shift worth considering. 

DM us on Instagram @theedgemag if you make the switch to matcha!