Function of Beauty: It Works For You, and That's The Point
Because markets are becoming so globalized and offer basically the same products, businesses need to find creative ways to set themselves apart. Two MIT grads and a cosmetic chemist saw a hole in the haircare market and introduced Function of Beauty.
The idea was to address multiple individual concerns by personalizing shampoo and conditioner for their clientele. A quick visit to their easy-to-use site reveals their dedication to fixing your hair problems while valuing sustainability and a green earth.
We have personalized skincare, clothing, and can tailor our meals to our needs. Function of Beauty brings that personalization all the way to our shower shelves. However much this brand has a positive impact on the environment and our hair, they do run a little pricey. Here’s the rundown on the prices:
8 oz Shampoo & 8 oz Conditioner: $32
16 oz Shampoo & 16 oz Conditioner: $42
8 oz Shampoo & 16 oz Conditioner: $38
16 oz Shampoo & 8 oz Conditioner: $38
16 oz Shampoo: $26 16 oz Conditioner: $26
The good thing about the shampoo and conditioner line being completely customizable is that you can pick and choose if you want the smaller or the larger bottle of both products, which means that finally you can experience the magical moment of running out of both at the same time (which we still have yet to experience).
They approach the personalization of these products by presenting you with a quiz to narrow down your perfect shampoo and conditioner match. They ask about your hair type, hair structure, and scalp moisture levels, then ask what your goals are for your hair, whether that be deep conditioning, lengthening, or oil control, to name a few.
Once they formulate the best products for your hair, you get to choose the color and fragrance. This last touch of personalization sets this business apart and fills a hole on the haircare market.
Once the shampoo and conditioner is sent out to you in your preferred scent and color with your name on the bottles, you can choose how often a new bottle will get sent to you depending on how often you wash your hair and how much product you use.
Function of Beauty provides a phenomenal service as well as product. It’s fun to go through the quiz and discover what’s best for your own hair. However, we think it’s important to get a big ole bang for your buck; to really get a good value, ask! This product isn’t cheap, but the quality of the experience makes up for that. Plus, if you drastically change your hair, it’s easy to tweak your formula to fit your needs.