Kate Spade: Rebranded

Kate Spade is an American fashion company that focuses on “living life colorfully”. Kate Spade has everything from jewelry to shoes to fragrance to baby clothes. The company was founded by Kate and Andy Spade back in 1993.

Since Kate Spade’s passing in June 2018, Kate Spade has been changing its fashion designs and creative vision. The most important significance is the new logo and colors.

Kate Spade Creative Director Nicola Glass has made an important change in its Spring 2019 launch; a new logo has been designed.

The new logo is similar to the past, but has become a big part of the products. Kate Spade changed it’s signature color from a true green to a bubblegum pink. Additionally, instead of a spade above the “Kate Spade” name, the new logo is inside a white-bordered pink box, and the name is not shown on the handbags. The new logo has also been transformed to turn into a lock on a bag. 


We love the Kate Spade brand in general, especially the bags because they’re made extremely well and stay in perfect condition through wear and tear. They’re fashionable yet sophisticated and go with any fashion occasion. We’re excited to see where Kate Spade takes us next with its unique designs!

To pay homage to this brand and their new style, tag us at #ElonOOTD to show us how you accessorize your favorite Kate Spade pieces.