“I saw Emma Chamberlain wearing yoga pants and uggs, so I bought yoga pants and uggs.”
Love her or hate her, you have to admit when it comes to fashion Emma Chamberlain is the blueprint, especially for gen zer’s. Beginning on Youtube in 2017, Chamberlain was the OG relatable girl youtuber. Her lack of editing, down to earth personality, and honestly just cool vibe made her videos seem like you're having a chat with an old friend. Many have tried to achieve the same success as Chamberlain but have never come close to her effortless content.
Although she isn’t technically considered a fashion account on Youtube or Instagram, her fashion sense has become more widely known than her relatable youtube videos. You have to admit you have envied at least one of her outfits on Instagram. Chamberlain even has partnered with Louis Vuitton on several occasions, solidifying her role in the fashion world. Let’s take a look back on a couple of different styles Chamberlain sported that became trendy. She might have not started these trends, but she definitely helped them blow up.
VSCO Girl Era
Even though she claims she doesn’t even use VSCO, Emma Chamberlain is best known for being the original VSCO girl. Her peak VSCO girl moments were in 2017 and early 2018. She was never seen without her ‘poopy’ jacket, scrunchies, and a Fjallraven Kanken backpack.
https://www.instagram.com/p/BcN3JOej2NP/
https://www.instagram.com/p/Bfl63jVjPAf/
LA Girl Era
When Chamberlain first started on Youtube, she lived in the Bay Area right outside of San Francisco. However, like most influencers she made the move to Los Angeles in 2018. With a new home came a new look. She stopped sporting scrunchies on her wrists to have an edgier, effortlessly cool look. I almost wanted to call this her “E-Girl” era, but she never fully dove into that style besides the occasional chain.
https://www.instagram.com/p/B4iw700piQp/
https://www.instagram.com/p/B5EuQGzpiQk/
Pinterest Girl Era
The current era of Emma Chamberlain’s style is the embodiment of Pinterest style. There are hundreds of different styles on Pinterest, but there is a specific style that plenty of people are trying to emulate. It’s a combination of street style, indie aesthetic, and lowkey preppy, basically whatever fashion is trending at the moment.
https://www.instagram.com/p/CCfBMwNJ-9o/
https://www.instagram.com/p/CDenkhFplCD/
Bonus: Best Louis Vuitton Looks
https://www.instagram.com/p/BuuoHEantBT/
https://www.instagram.com/p/CGAo4BFJgbz/
https://www.instagram.com/p/CABFQgepxD0/