Drugstore’s latest hot topic: E.l.f. xx Jen Atkin
You may know Celebrity Hairstylist Jen Atkin for her incredible work with the Kardashian clan or maybe for creating the award-winning hair brand, Ouai. Obviously, she is a god in the hair industry for her jaw-dropping work and incredible talent.
Some of Atkin’s clients, Kendall Jenner & Hailey Baldwin
photos courtesy of @jenatkinhair IG
Now, Atkin is ready to deep dive into the cosmetics industry in her new collection with the iconic drugstore brand, E.l.f. Cosmetics.
The line
The line includes lipstick-liner duos, face and eye palettes, a hair and brow pomade, and a pencil eyeliner all designed in sleek white and clear packaging.
Definitely a minimalist design to the line and gives me Milk and Glossier vibes. Not to mention the product and shade names are f**king adorable.
Some of the products: up close & personal
1. Let's E.L.F.ing Do This Palette $14.00 at Ulta
- Features a bronzer, blush, and highlight as well as 4 shadows. Comes in two shades: light-medium & medium-deep
- Hot take: Definitely a beautiful neutrals palette, but kinda wish they had more shades for other skin tones.
2. Xxtra Lip Duo $8.00 at Ulta
- Dual-ended lip product that features a liner and lipstick
- Comes in three shades: neutral pink, medium brown, and a red shade
Photo courtesy of e.l.f. Cosmetics
3. Mist Me? Facial Mist $8 at Ulta
Hydrating facial setting mist with a coconut scent.
- Contains vitamin E
Photo courtesy of e.l.f. Cosmetics
As always E.l.f is an entirely vegan & cruelty free brand at an awesome price point, so definitely do not be shy and give our girl, Jen Atkin your support.
Check out the products, show us your looks, and tell us what you all think of this new line!
& tag your hot selfies @theedgemag & @jenatkinhair on ig ;)