The Kardashian Empire
Image from static.independent.co.uk
Though you may not know it, the world today is littered with brands all tied to the same family- the Kardashians. Whether you're walking into a mall, a grocery store, online shopping or almost any other retail location, the Kardashian/Jenner name is probably tied to at least one item in the store. The Kardashians have made a name for themselves whether people like it or not. Their show “Keeping Up With The Kardashians” first aired in 2007, and their fame has only grown 20 seasons later. Even though they have had their fair share of scandals, affairs, divorces and plenty of children, they always seem to stay in the public eye.
The new Hulu series “The Kardashians” aired its first episode last week. The show picks back up with the Kardashian family after the series finale of “Keeping up with the Kardashians” aired in June 2021. On the first episode of the show, mom-ager Kris Jenner rambled off some of the brands that her kids have started, and let's just say there are a lot more than you would expect. In case you don’t know what brands these are, here is the latest edition of Keeping up with the Kardashians: brand edition.
Kim Kardashian
Image from Popsugar
Kim’s collection of three different scents was launched in 2017. The brand did well for itself and gained a lot of publicity due to the shape of the bottle being a cast of Kim’s famous body.
One of Kim’s most lucrative brands so far has to be KKW Beauty. The cosmetics line is full of high-quality formulas and many different makeup products. KKW Beauty stands at a value of about $1 Billion dollars today.
The Skims shapewear collection is unlike any other athletic or clothing brand around. It has a unique style and stands out among the beauty community. The company has branched out from just shapewear and underwear to loungewear and pajamas.
Khloé Kardashian
Image from static
Though Khloé Kardashian might not have as many business ventures as her sister Kim, Good American is denim focused brand that is doing very well in the fashion world. Khloé founded Good American to make jeans that were high-fashion and flattering. She wanted to make jeans that were sculpting and fit a lot of different body types. Good American has since taken off and makes a variety of clothing, not just jeans, and is a staple company in the fashion industry.
Kourtney Kardashian
Image from Your Tango
Quite like her sister Khloé, Kourtney Kardashian has one large brand that is her claim to fame in the beauty and wellness industry. Poosh is a company that focuses on wellbeing, healthy lifestyle, fitness, beauty and more. Poosh is a collection of workouts, meals, self-care, beauty products and even some guides and hacks to living your best life. It’s an all-inclusive almost blog-like brand that offers people help and guidance on every path of life.
Kylie Jenner
Image from Media Allure
One of the most known brands in the Kardashian/Jenner family is Kylie’s cosmetic brand. From eyeshadow pallets named after her daughter to a whole line of skincare, Kylie has completely dominated the beauty empire, and she’s only in her 20s. Her brand just keeps expanding beyond anything anyone would have imagined.
Kendall Jenner
Image from Dexerto
MUST BE 21 YEARS OR OLDER TO PURCHASE. Out of all the sisters, Kendall is definitely the most low-key. She keeps her life a lot more private, but we know she loves to go a little wild sometimes just by her choice in business venture… Tequila. The brand prides itself on being sustainable and an award-winning tequila brand. Kendall really outdid herself with this one.
Honorable mentions
Kim Kardashian Hollywood!
Kim’s very own mobile game on the app store where you too can feel like a part of the Kardashian family
Dash
Kim, Khloe and Kourtney’s high-end boutique in Calabasas stayed in business for 12 years and even had its very own, but short-lived, reality show.
Selfish
Want the perfect coffee table book? Look no further than Selfish, Kim Kardashian’s published book of selfies. After becoming the proclaimed queen of the selfie, Kim released a book of some of her favorite pictures for her fans to always be able to keep close to their heart.