Style in STAUD

Bold Beginnings and Rising to the Top 

From colorful hues and playful patterns, STAUD has taken the world of fashion by storm. Founded by Sarah Staudinger and George Augusto in 2015, STAUD’S original vision was to present women with a dreamy and stylish brand that was accessible to the average person. As the goddaughter of Cher, Sarah grew up surrounded by the glitz and glamor of Fashion Weeks and star-studded events, yet was quick to notice the lack of affordable options in the marketplace for quality bags and clothing — hence the creation of her brand. After leaving her role as fashion director at  Reformation, Sarah began to build the brand combining elements of the classic ‘90s it- girl style with bold designs as the premise of STAUD. 

The Matches Made in Heaven 

From the Jenner sisters to Sophie Turner, celebrities and average women like us can’t get enough of their pieces. Luxury on a limited budget? It doesn’t get much better than this. The entirety of STAUD’s collection is also produced in the U.S. in the heart of Los Angeles, making them one of our favorite American-made companies. 

After reaching even more press and popularity within the past few years, STAUD has endeavored on collaborations with some of our favorite brands. They began by partnering with Birkenstock with their summer 2022 Birkenstok + STAUD Summer Capsule Collection, creating a line of crocodile embossed leather sandals that have completely reinvented and elevated the traditional look of your average Birks. Check it out here! More recently, STAUD teamed up with New Balance  presenting us with NB X STAUD and a collection of vibrant and electric ensembles that everyone has been dying to get their hands on. Their campaign “Classic then, Classic now” embodies exactly what we love about both brands. You can shop the collection here! 

Your personal STAUD style guide

With the drop of their 2023 spring and resort collections, STAUD has presented us with an endless selection of beautiful, unique and creative pieces that are anything but boring. Whether you’re looking for a statement piece, have an upcoming special event, or simply are dying to see why STAUD is all the hype, we have you covered. Here are some of our favorite pieces, new in at STAUD. 

We hope you love these looks as we do!  You can browse all that STAUD has to offer here.