A Match for Everyone: A Look at Rihanna’s Fenty Beauty
For makeup-wearers, there is nothing more satisfying than finding your perfect foundation match. However, all makeup wearers also know that finding your perfect match is one of the hardest things to do, especially for those with dark skin tones. Many beauty brands don’t include enough shades to fit each person’s unique skin, sometimes with less than 15 foundation shades total. However, with Rihanna's new beauty line Fenty Beauty, everyone can find their perfect match.
According to the Fenty website, one of Rihanna’s main goals with Fenty Beauty was to make it accessible to everyone, “focusing on a wide range of traditionally hard-to-match skin tones,” and she definitely succeeded. The makeup line, which debuted on September 8, included forty shades of Pro Filt’r foundations, six Killawat highlighters, twenty Match Stix Matte Skinstick, ten shimmer Skinsticks and more. She also launched a universal lip gloss that is meant to compliment each unique skin color beautifully.
The internet responded with an explosion of support for the new brand, not only because of the formulas and gorgeous packaging, but because of the inclusivity of the line. Women and men all everywhere are finally able to find their perfect foundation match.
Albanese woman Krystal Robinson went viral after posting a picture of her wearing Fenty foundation. In a Facebook post she said, “...didn’t realize I was this light….loving the feeling of the foundation so far…..also I’m albino I have no pigment so it be hard to get a nice match.”
Rihanna re-posted Robinson’s post in her Instagram story and even followed her on Instagram.
Celebrities have also showed their support for Rihanna and Fenty Beauty. Academy Award nominee Gabourey Sidibe shared her love for the Pro Filt’r Foundation on Twitter.
Fenty also launched a Galaxy line this month which included an eyeshadow palette and a wider range of lip colors. Want to get your hands on some Fenty products? The line is available at Sephora, Harvey Nichols and online at https://www.fentybeauty.com/.