Diet Prada on the Rocks

“Ppl knocking each other off lol” is frustrating for creators and designers, but the only thing that makes it better is watching “ppl” get called out for it.

It has amassed over 1.5 million followers and act as the checks and balances for industry tycoons and major brand names.  From Instagram influencers like Arielle Charnas (better known as “Something Navy”) to Gucci, the Barney’s franchise, and even VOGUE, no one is “too big” to escape the claws of Diet Prada.

In a New York Times article from last March,  influencer Bryan Grey Yambao said that the account had people “watching their backs.”

Lindsey Schuyler and Tony Liu are the brains behind the concept, which holds brands and influencers accountable for their actions.  They have nearly 1,000 posts on Instagram and even more content on their highlight reels, putting industry copycats on full blast.

Ironically, the two may not hold back in their Instagram captions, but they do keep quiet when it comes to interviews.  Even the New York Times article referenced earlier mentions that they stopped responding to emails after the initial questions asked by the reporter.

The duo started posting over four years ago.  They simply put two side-by-side images of brands copying others’ designs.  Imitation is supposedly the highest form of flattery, but the Diet Prada girls seem to disagree, and 1.5 million others apparently do as well.

With some of the biggest names in the industry constantly producing insensitive products or advertisements for all sorts of groups, an account like Diet Prada allows any social media user to stay updated on the mindless, yet wildly ignorant things that fashion brands do.

You can read for yourself some of the truth that Diet Prada has unleashed into the world below.  

Have fun “dieters.” 

If you want to be kept in the loop, follow @diet_prada. And, if they serve as any inspiration to your style game, tag us at #ElonOOTD for a chance to be featured.